New Companies & CPA —

New Deals & CPA —

New Pipeline Generated —

Spend

Campaign Spend --

New Companies by Source Last 12 months · follows date, cadence & channel filters

New Deals by Source Last 12 months · follows date, cadence & channel filters

New Pipeline Generated by Source Last 12 months · follows date, cadence & channel filters

Closed Won Revenue —

NLD won deals (Direct Sales, expansion-excluded), bucketed by close date — when the deal was won. Follows date, cadence & channel filters.

Win Rate —

Won ÷ (Won + Lost) for NLD deals, bucketed on the deal-cohort date (same as Deal Volume). Open deals older than 365 days are recounted as lost; open deals younger than 365 days are still in play and excluded. The grey line shows decided-deal count per period — recent cohorts have few decided deals, so widen the date range for a stable read.