AON3D Analytics

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AON3D Channel Analytics

Cross-channel performance overview — HubSpot, Google Ads, LinkedIn, and Meta

Attribution

Last updated: --

Overview HubSpot Google Ads ChatGPT Ads LinkedIn Trade Shows Live Ads Passetto

Definitions Intel Security

Cohort Funnel

Month	Companies	$/Co.	MQL	$/MQL	SQL	$/SQL	Opp	$/Opp	Deals	$/Deal	Won
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Channel

Orphan Deals

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NLD, no contacts on the deal

AON3D Brand Search Impressions —

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Keyword Search Volume —

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New Companies & CPA —

New SQL Companies & CPA —

New Deals & CPA —

New Pipeline Generated —

Spend —

Campaign Spend --

	Campaign	Cost
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New Companies by Source Last 12 months · follows date, cadence & channel filters

New Deals by Source Last 12 months · follows date, cadence & channel filters

New Pipeline Generated by Source Last 12 months · follows date, cadence & channel filters

Closed Won Revenue —

NLD won deals (Direct Sales, expansion-excluded), bucketed by close date — when the deal was won. Follows date, cadence & channel filters.

Hover over or tap a bar to see signup dates, deal creation dates, and amounts.

Source	Won Revenue	Share	Won Deals
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Win Rate —

Won ÷ (Won + Lost) for NLD deals, bucketed on the deal-cohort date (same as Deal Volume). Open deals older than 365 days are recounted as lost; open deals younger than 365 days are still in play and excluded. The grey line shows decided-deal count per period — recent cohorts have few decided deals, so widen the date range for a stable read.

Source	Won	Decided	Win Rate
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